Create a ripple effect

Marketing that makes a difference

OUR

MISSION

To inspire business growth through attainable and affordable marketing

We are a champion for small businesses and nonprofits. We provide customized marketing strategies AND the expertise to make it happen. With our flexible three-step process, you will get the marketing support you need. Whether you are looking for a sounding board, a detailed marketing action plan, or help with execution... we are here for you.

Consider us an extension of your team, providing budget-friendly marketing expertise.

OUR

PROCESS

Need help, but don't know where to start? We got you.

MARKETING STRATEGY

Not sure whether you should prioritize digital advertising, social media, email, video, SEO, branding, or print materials? That is where we come in!

Our marketing strategy outlines:

Customer segmentation
Competitor analysis
Marketing timeline
Quantifiable goals
Key performance indicators (KPIs)
Prioritized to-do lists

DEEP-DIVE ASSESSMENT

Two full hours where you can get real-time feedback and ideas to help your business succeed. The best part? You only pay what you can.*

Our conversation covers:

Current and future marketing goals
Successes + pain points
Marketing assessment + review
Deep dive into current marketing efforts
On-the-spot feedback + ideas

EXECUTION + REPORTING

This is where we bring your customized marketing strategy to life by implementing one or more of the tactics proposed.

Our implementation can include:

Account set-up or clean-up
Deliverables + deadlines
Reporting of goals + KPIs
Accountability meetings

*What the heck does “pay what you can” mean?

It is truly a pay it forward model. If you can't afford marketing support right now, this one is on us. If you can afford marketing support, pay for whatever you feel comfortable with. Your support allows us to support others.

OUR

SERVICES

Here's how we can help you take your marketing to the next level.

Digital

Content

Brand

OUR

WORK

With 20+ years of combined experience at nonprofits and small businesses, we know what it's like to be in your shoes. Here are some of the brands we have been lucky to market in our careers.

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ABOUT

US

Katy and Audrey first crossed paths over a decade ago on their college campus (Go Braves!). Since then, they have supervised one another, worked in tandem from different continents, and kept in touch as they pursued various professional opportunities.

In 2020, when the world was forced to pause and reflect, Audrey and Katy did the same thing. That is when they jumped at the opportunity to work together yet again. They shared the same giddy feeling about supporting others who are making a difference.

Thus, Smallwave Marketing was born.